|Chinese society has mixed feeling towards sons and daughters of successful businesspersons. The term 'fuerdai' is a negative description of spoiled rich youngsters while now, young entrepreneurs in Guangdong are asking to define themselves as 'chuangye erdai', the second generation of business pioneers, hoping to change the stigma and emphasize their determination to succeed.
《民营经济报》("Private Economy News")刊登了《广东(Guangdong)"创业二代"致汪洋书记一封信》。信中说，虽然当前"我们被贴上了‘富二代'的标签"，但"我们更愿意通过自己的努力"，"定位于‘创业二代'"，希望得到汪洋书记更多的关注和支持。
改革开放30 多年来，广东民营企业家抓住机遇，为广东及国家的发展做出了贡献。老一辈民营企业家开创的事业要继续发扬光大， "接班人"是关键。
The newspaper 'Private Economy News' published a letter titled "a letter from Guangdong's second generation of business pioneers ('chuangye erdai') to secretary (secretary of the provincial CP Committee) Wang Yang". The content of letter explains that "although we are labeled as 'fuerdai' (second generation of the rich, a term that carries a derogatory flavor), we are willing to put an extra effort to define ourselves as 'the second generation of business pioneers', and we hope to receive secretary Wang's support."
Wang Yang replied with a letter of 1000 characters. He said that he is very happy to see the eager intention to advance of 'the second generation of business pioneers'. He said that supporting the younger generation of privately run businesses as they mature is also an important task in strengthening the economic vitality of the market. He approves the self-definition 'second generation of business pioneers' (chuangye erdai). Wang Yang added that wealth can easily produce arrogance, but many of Guangdong's young privately run entrepreneurs are not willing to enjoy the easy life of wealth and are motivated to bring forth new initiatives, defining themselves as the 'chuang ye er dai'.
As the reform era began more than 30 years ago, enterprisers of privately run businesses in Guangdong seized up the opportunity and contributed to the development of Guangdong and China. The key for the continuation of the enterprises of the older generation is now in the hands of their successors.
 刊登 kāndēng - Publish (in a periodical)
 "创业二代" chuàngyè èr dài - 'The second generation of business pioneers', a new term presented in this articles, the highlights the motivation and initiative of children to parents who built up private enterprises during the reform era.
 ‘富二代' fù èr dài - 'Fuerdai', 'the second generation of the rich'; a negative popular term that depicts the spoiled and selfish offspring of rich Chinese
 标签 biāoqiān - Label
 书记 shūji - Secretary (here referring to Wang Yang, secretary of Guangdong's CP Committee)
锐意进取 ruì yì jìnqǔ - Eager to advance
 民营企业家 mínyíng qǐyè jiā - Enterprisers of privately-run businesses
 经济活力 jīngjì huólì - Economic vitality
 新生代 xīnshēng dài - New generation
 富贵 fùguì - Wealth and honor
 骄奢 jiāo shē - Proud, arrogant
 安逸 ānyì - Easy and comfortable
改革开放 gǎigé kāifàng - The Chinese Reform Era (initiated in 1979)
 发扬光大 fāyángguāngdà - Carry forward, develop
接班人 jiēbānrén - Successors