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Lost in Translation? |
19-10-2010 |
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English slogans for Chinese products are often directed at Chinese customers, who appreciate western sophistication, even when such titles are actually funny and meaningless English sentences.
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China's Brand-Name Rush |
27-09-2010 |
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China's recent history and fast development hold some explanations for the prominent position of brand name products within the local economy, as well as the issues which lead so many Chinese consumers to well recognized logos.
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